The Catch Group | Branding & Design
Authentic, Values First Leadership for Women
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Bringing a brand to life for the first time is always an exciting opportunity. Working with Laura from The Catch Group was a dream; her clear and thoughtful goals made the task of creating her brand enjoyable and successful.
Together, we developed a logo inspired by where Laura finds her motivation. The "catch" symbolizes the pivotal moment on her rowing machine when she crests over and begins again, an important metaphor in her executive coaching classes. The logo and branding elements were designed to be adaptable for various uses, including her books, podcasts, online materials, and in-person classes. This versatile and meaningful branding perfectly captures Laura's vision and purpose.
Client: The Catch Group
Event: Branding Package
Materials: Branding, Logo Design, Digital Assets, Workbook, and Book Design
